Basic Search Engine Optimization (SEO) Concepts
What is search engine optimization (SEO)?
Search engine optimization is a process through which we can increase the traffic of any website or webpage to increase their visibility at top Search engine result page (SERP) on a search engine, such as Google, Bing, Yahoo.
Advantages of SEO
- Your website will be found at the top position of the web- Improve your website visibility as compared to the competitive site.
- Increase your visitors, customers and target audience
- Increase your website traffic in free
- Improve Targeted traffic
- Global Reach
- Increasing the visibility of your site.
SEO Strategy
- Keyword searching- Put unique and proper titles on every webpage
- Give appropriate description to each webpage
- Use selected keywords
- Use your keywords as a anchor text at the time of internal linking
- Use alt and title tags for image
- Create xml and html sitemap(submit it to Google and Bing webmaster)
- Create Google analytics code(tracker id code)
Types of SEO
- On Page optimization- Off-page optimization
On page optimization:- On page, optimization is related to the content and structure of your website or it is a process of optimizing the website/webpage which includes title, meta tag, alt tag, description, content or we can make some changes in that.
On page optimization services:
- Title tags- Description tag optimization
- Keyword tag optimization
- Image optimization
- Robots.txt file
- XML and HTML Sitemap creation
- Internal links
- Content writing
- Creating/uploading of Google analytics code
- Creating/uploading of Google webmaster code
- 301 error detection
- Social ability
- Social Media Marketing/SMS and Email Marketing
On page optimization includes following tags:
- Title tag-Title tags are the words that appear at the top of your web browser which is used by the search engine as the title of every webpage. Limitation of the title is up to 60 to 70 character- Description tag-It is a Meta tag which is used to describe the information about your every webpage. Limitation of description is 160 to 170 characters.
- Keyword tag-It is also Meta tag which includes number of keywords and keyword phrases through which we can target to that specific webpage. There is no limitation for keywords.
Off-page optimization:-
Off page optimization helps to increase your website traffic. It is the method of earning more back links from authorized website in order to enhance the visibility of websites in search engine result page (SERP).Off-page optimization services:
- Directory submission- Article submission
- Blog posting
- Social bookmarking
- Blog commenting
- Forum posting
- Video promotion
- Press release submission
- Social media optimization.
Article submission -
Article is a specific topic or an event which is mainly based on your opinions, thought and views. It helps to promote the products and services and provide detail information about them to the user.Benefits of article submission:
- High ranking- Multiple links from the same article
- Direct traffic to your websites
- Better reliability
Directory submission -
Directory submission is a process of submitting your website URL to the particular website directory. This helps to increase your site visibility and creates proper inbound links to your website.Benefits of directory submission:
- Higher position in search engine result page (SERP)- Increases website traffic
- Increases link popularity
Social bookmarking -
It is one method of sharing sites or WebPages of the website through which we come across the online community. The ability to save and categorize a personal collection of bookmarks and share it with others.Benefits of social bookmarking:
- Bookmarked information is usable in future- Social bookmarking site helps to visitor for suffering all over the web.
- Giving rank to a particular resource which is based on how many times the resource is getting bookmarked by users.
Author: Shweta Butale
Artice Source: http://www.articlesphere.com
Read more: http://www.articlesphere.com/Article/Basic-Search-Engine-Optimization--SEO--Concepts/399759#ixzz5LqrxUJol
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